Swift Dental

Driving Swift change for Swift Dental

There was no doubt that Swift had a brilliant foundation in place in terms of their business stability and offer. They had found themselves in a unique position as market leaders but still only owned a fraction of the market. Their brand and marketing strategy were holding them back. They didn’t communicate the value and the benefits of their offer effectively and their brand identity was dated. In the words of Swift: ‘I want Design Zilla to gather our thoughts and beliefs together, so we can communicate what we are so proud of and better demonstrate our passion to our customers and encourage them to feel the same’.

Providing Clarity And Consistency

We initially carried out a research task to understand the perceptions of the brand across the industry and the main barriers to conversion. Using this as the starting point we carried out a workshop
to further understand the business goals and objectives in order to define their brand strategy. It was clear that Swift needed to engage existing and new customers and be seen as
a future-focused and market-leading dental lab that offers the very best in quality, price, and importantly, customer service.

We developed a robust brand strategy with a strong vision, mission, and values at the core
providing the entire organization with a bigger purpose – driving swift change through every part of the dental industry.

Crafting a Unique Mark

We developed an impactful brand for Swift that set them apart from the rest of the market which felt cold and stereotypically clinical.
By merging the Swift ’S’ and arrows to represent their progressive nature, we formed a unique brand marque and logo.
By creating bespoke CGI versions of their logos it gave the brand a high-end feel – again differentiating
them within their space and creating awareness and recognition of the new offering.

Remove Uncertainty

We chose TT Hoves for the typeface – a clean, technical, and geometric typeface that combined their embrace of tech with their desire to be cutting edge, without feeling alienating.
We used a mainly monochromic scheme to give the brand a tech feel and position them as innovators in the industry. However, we gave it a uniqueness, warmth,
and clinical edge by introducing mint blue, fresh green, and yellow.

High Impact Messaging

We also worked with the team to craft an effective suite of messaging containing succinct messages for each key audience along with overarching messages for wider reach.
These messages were brought to life e across a marketing strategy, brand collateral including a bespoke exhibition stand built at the NEC, and soon, their new website.

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