Branding for an AI-powered investment platform

Streetbeat, a subscription-based AI platform, simplifies navigating the stock market.

We partnered with their team to reimagine the branding — delivering core brand assets, including the app icon, as well as robust guidelines to ensure consistent brand application. The result is a modern brand identity designed to also enhance the product experience.

/ Crafting a Universal Brand Identity

We designed Streetbeat’s visual language through a blend of bold typography and illustrative language.
A cohesive visual language was developed for digital ads, social networks, and promotional materials.
The bold typography amplifies the brand messaging, garnering attention and exuding confidence as well as innovation. Supported by robust infographics, it visually captures the ever-changing metrics of the investment market.
/ Comprehensive Illustration System

The Streetbeat illustration system encompasses pictograms, icons, and illustrations, each serving distinct visual purposes while maintaining a uniform design across varying sizes.
/ Exemplifying Accessible Investment

The user-centered system and complex data visualizations were instrumental in creating an intuitive UI, enabling accessible interactions throughout the experience. The redesigned product leverages all of the brand’s new visual elements, including color schemes, typography, infographics, and imagery.
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