Streetbeat

Branding for an AI-powered investment platform

Streetbeat, a subscription-based AI platform, simplifies navigating the stock market.

We partnered with their team to reimagine the branding — delivering core brand assets, including the app icon, as well as robust guidelines to ensure consistent brand application. The result is a modern brand identity designed to also enhance the product experience.

/CraftingaUniversalBrandIdentity

WedesignedStreetbeat’svisuallanguagethroughablendofboldtypographyandillustrativelanguage.
Acohesivevisuallanguagewasdevelopedfordigitalads,socialnetworks,andpromotionalmaterials.
Theboldtypographyamplifiesthebrandmessaging,garneringattentionandexudingconfidenceaswellasinnovation.Supportedbyrobustinfographics,itvisuallycapturestheever-changingmetricsoftheinvestmentmarket.
/ComprehensiveIllustrationSystem

TheStreetbeatillustrationsystemencompassespictograms,icons,andillustrations,eachservingdistinctvisualpurposeswhilemaintainingauniformdesignacrossvaryingsizes.
/ExemplifyingAccessibleInvestment

Theuser-centeredsystemandcomplexdatavisualizationswereinstrumentalincreatinganintuitiveUI,enablingaccessibleinteractionsthroughouttheexperience.Theredesignedproductleveragesallofthebrand’snewvisualelements,includingcolorschemes,typography,infographics,andimagery.
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