Slack
Designing and building Slack’s interactive demo experience
We partnered with Slack to build an interactive demo of their communications-centered product, showcasing its benefits while educating prospective enterprise buyers.
The demo is Slack’s primary sales tool to connect with new users.
/AudienceAppeal
Ourchallengewastodesignthedemoinawaythatwouldengagethreecompletelydifferentaudiences.TheseaudiencesincludeindividualswhoarenotfamiliarwithSlack,userswhoaren’tawareofalltheproduct’sfeatures,andbusinessleaderswhoareseekingaresourcetoimprovecompanycommunicationandcollaboration.
/IntuitiveDesign
Wecreatedanefficientandunderstandableonboardingprocesstoallowuserstoeasilynavigatetheproduct.
/OptimizedforEveryScreen
Wepaidspecialattentiontobreakpointsandscreenresizingthroughoutthedesignanddevelopmentprocess,ensuringuserswouldbeabletoaccessthecontentnomatterwhereorhow.
