Fresh Product Presentation
By emphasizing the product’s visual style using 3D models, the website offers a realistic
and immersive experience. We aimed to evoke a strong desire to interact with the products.
A Socal-Inspired Aesthetic
To connect the products with on-the-go usage, the visual identity draws inspiration from the allure of Venice Beach’s sunset.
This provides a visual narrative that reflects the essence of the California beach culture and outdoor lifestyle.
Our goal was to highlight the product advantages and make purchases as simple as possible.
It was also important for the design to stand out from competitors’ sites.
Our packaging design and product visualization were actively used both on the
website and the brand’s social channels.