A beautiful, engaging e-commerce experience for a popular board game company
Board Game Tables (BGT) is a US-based company that designs and manufactures high-quality gaming tables. The client came to Design Zilla with a business problem that they were experiencing declining customer retention and sales despite their high-quality products. BGT realized that their website was outdated, and it lacked the features that customers expect from an eCommerce website. They understood that they needed a new website that could better showcase their products, improve the user experience, and increase sales. Design Zilla’s challenge was to design and develop a new website that could improve customer retention, increase sales, and help the company stand out from its competitors.
Design Zilla’s approach to designing and developing a new website for BGT involved several steps. They conducted meetings with BGT’s management team to understand the company’s goals and objectives. Design Zilla performed extensive research on BGT’s competitors, target audience, and market trends. They also conducted an SEO audit and developed a content strategy and a value proposition that focused on BGT’s unique selling proposition.
Design Zilla’s implementation of the new website for BGT involved various steps. They created compelling product descriptions, moodboards, storyboards, wireframes, user interface designs, custom graphics, illustrations, and motion design elements. They also created a design system that standardized the website’s design elements.